Get Official USPS Tracking Updates Straight to Your Inbox!
QR Codes on Direct Mail: Design, Tracking, and Best Practices
How to Test Direct Mail Offers with Small Batch Mailings Before You Scale
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Get Official USPS Tracking Updates Straight to Your Inbox!
Feature Update – IMpb Notifications We have some great news for Click2Mail users! We are thrilled to announce that Click2Mail now offers a completely free way to receive official USPS email updates about your Certified, Priority, or Priority Express mail as it travels to its destination. Keeping track of important mail just got easier, more…
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QR Codes on Direct Mail: Design, Tracking, and Best Practices
By Lee Garvey A postcard has a 100% open rate — no spam filter to clear, no inbox to compete with. But getting the reader to act has always been the harder part. A QR code bridges that gap. With one camera scan, your mailpiece becomes the entry point to a digital experience you can…
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How to Test Direct Mail Offers with Small Batch Mailings Before You Scale
By Lee Garvey Scaling a direct mail campaign that doesn’t work is a fast way to lose money. The smarter path is to run a small test first — validate your offer, your list, and your format on a few hundred pieces before committing to thousands. What you learn from that modest batch will shape…
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Triggered Direct Mail: When to Use API, Zapier, or Email-to-Mail
By Lee Garvey Most businesses already send automated emails when a customer fills out a form, a lead hits a CRM stage, or an invoice gets generated. The expectation that those moments should trigger a communication is baked into how modern operations work. Physical mail can work exactly the same way — and when it…
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Priority Mail vs. First Class: What’s Actually Different
By Lee Garvey The most cited difference is delivery speed. First Class Mail carries a 1–5 business day delivery window under normal conditions, though actual transit times have become less predictable in recent years as USPS has shifted substantial volume from air to ground transportation and consolidated processing facilities. Priority Mail carries a 1–3 day…
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Print and Ship vs Direct Mail: When to Ship Bulk Printed Pieces Instead
By Lee Garvey Not every printed marketing piece belongs in a mailbox. Some of the most effective uses of a postcard, brochure, or rack card involve a sales rep handing it to a prospect in person, a restaurant stacking it at the counter, or an e-commerce company slipping it into an outbound package. The question…
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New Homeowner Mail Campaigns: Timing, Message, and Offer Ideas That Work
By Lee Garvey Someone just signed the biggest financial document of their life, moved into a home they’ll likely stay in for years, and is now standing in rooms that need everything — a pest control company, an HVAC technician, a landscaper, a painter, a local pizza place. The first 90 days after closing are…
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Real Property Mailing Lists: How Investors and Brokers Use Property Data
By Lee Garvey Consumer mailing lists tell you who someone is. A real property mailing list tells you what they own, what they owe, how long they’ve had it, and whether their tax payments are current. That combination turns a generic address file into a targeting instrument purpose-built for real estate — one where the…
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Flyer vs Brochure vs Booklet: Choosing the Right Format for Complex Offers
By Lee Garvey A postcard can hold one idea. Once you need to carry three, six, or twenty — you’re in flyer, brochure, or booklet territory. The format isn’t just a design decision; it determines how much you can say, how the piece arrives, and what the reader expects to get out of it. The…
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